
Pamukkale University
Faculty of Tourism
sbertan@pau.edu.tr
MAYZ: An AI Chatbot That Preserves Our Heritage http://www.mayztourism.com
This application aims to contribute to the promotion of Denizli's tourism potential by providing visitors with quick, accurate, and easily accessible information about the city's natural, cultural, and historical values. Furthermore, it is an innovative digital application that supports the preservation, promotion, and transmission of the city's cultural heritage to future generations in line with the concept of sustainable tourism. The AI chatbot will connect with the "Denizli Voice Guide Mobile Application" ( https://seslirehber.pau.edu.tr/), developed by Prof. Dr. Serkan Bertan in 2024 with a budget of 1,000 TL (One Thousand Turkish Lira) to support rural development through sustainable tourism. This feedback, suggestion, and evaluation form
was prepared to contribute to the development of the AI Chatbot. (https://forms.gle/Dah1Nv5pHcthMDZr9)
NEWS
Prof. Dr. Serkan Bertan created a "Gastronomy Map" of Denizli.
Dean Bertan: "162 Local Flavors Identified in Denizli Province"
TÜBİTAK provides support for Prof. Dr. Bertan's Cultural Heritage Project.
Prof. Dr. Bertan, Best Tourism Village Candidates: “Denizli-Attouda Ancient City and Hisar Village”
PAU's Project: Denizli Audio Guide Application Launched
Roadmap (2026-2030) for the "Quiet City Çameli Tourism Master Plan" has been published.
PAU Created Tourism Maps for Denizli City Center and Districts
PAU's Artificial Intelligence Chatbot Project Will Strengthen Denizli's Tourism Potential.
PAÜ's Project Provides Digital Access to Denizli's Tourism Assets via QR Codes
MAYZ, an AI chatbot developed for tourism in Denizli, was developed at PAÜ (Pamukkale University).
Dean Bertan explained what needs to be done to develop sky observation activities in Denizli.
BOOKS
Bertan, S. (2023). Denizli Tourism and Cultural Heritage, Detay Publishing, Ankara.
Bertan, S. (2024). Thermal Tourism and Thermal City: Denizli, Editor, Detay Publishing, Ankara.
Bertan, S. (2024). Denizli Tourism Roadmap, Editor, Detay Publishing, Ankara.
Bertan, S. (2023). Proceedings of the 23rd National Tourism Congress, Editor, 978-605-254-834-9, Detay Publishing, Ankara.
Bertan, S. (2023). Best Tourism Villages: Denizli - Attouda Ancient City and Hisar Village, Rural Industrial Heritage with Interdisciplinary Approaches, Ege University Publications, Faculty of Literature Publication No: 210, ISBN: 978-605-338-433-5, İzmir.
Bertan, S. (2023). Gastronomy within the Scope of Cultural Heritage and its Importance for Denizli Tourism, Rural Industrial Heritage with Interdisciplinary Approaches, Ege University Publications, Faculty of Literature Publication No: 210, ISBN: 978-605-338-433-5, İzmir.
Bertan, S. (2024). Sky Observation Activities: Denizli Beyağaç Topuklu Plateau
Bertan, S. (2024). Denizli Digital Tourism Maps, Commerce, Logistics and Social Transformation in the Digital Age.
Bertan, S. (2026). Sky Observation Activities and Dark Sky Park within the Scope of Astrotourism: Denizli Beyağaç Topuklu Plateau.
Bertan, S. (2026). Tourism Strategic Plans in Slow Cities: The Case of Çameli District, Denizli Province, International Academic Platform, ISBN: 978-625-90500-8-9, Ankara.
PROJECTS
Bertan, Serkan (2020). Transfer of Natural and Cultural Heritage, TUBITAK PROJECT NO: 119B799, Project Coordinator.
Bertan, Serkan (2025). Reasons for the Inability of Cultural Heritage to Integrate with Tourism: Development of Personalized Travel Planning and Recommendation Systems, "TUBITAK PROJECT NO: 121G182, Project Coordinator.
Bertan, Serkan (2025). Factors Affecting the Intention to Use an Artificial Intelligence Chatbot: Development of a Denizli Tourism Chatbot, Project No. 2025İAP003, BAP Project, Project Coordinator.
Bertan, Serkan (2026). The Effects of Artificial Intelligence Chatbots on Destination Selection: The Case of Denizli, Project No. 2026TAP002, BAP Project, Project Coordinator.
WORKS
Bertan, S. (2026). Tourism Roadmap of the Tranquil City of Çameli.
Bertan, S. (2026). Astronomy Observation Events And Dark Sky Park With in the Scope of Astrotourism: Topuklu Plateau, Beyağaç, Denizli